Spicetel · United Arab Emirates

Great connections start with people.

Bringing people, possibilities and telecom retail together across the UAE — one conversation at a time.

2015The year our journey began, in Dubai
60+Retail outlets across the UAE
5Emirates where we meet customers
e& (etisalat and) Authorised e& (Etisalat)
channel partner
People. Connections. Possibilities.

01 · Get to know us

Built on ambition. Powered by people.

Follow our journey

We are Spicetel, a Dubai-based telecom channel partner connecting communities through everyday retail experiences.

Established in 2015, Spicetel General Trading LLC brings people and connectivity together through Modern Trade counters, multi-brand outlets and exclusive kiosks.

Behind every conversation is a person who makes the difference. Our teams are the face of our business, helping customers understand their options and stay connected.

  • Professionalism
  • Integrity
  • Execution excellence
OUR PURPOSE

Make every connection count.

Bring care, clarity and professionalism to the telecom retail experience.

OUR APPROACH

People at the heart of retail.

Turn our shared values into thoughtful service and consistent execution.

Our journey

A story still unfolding.

From our beginnings in Dubai to the connections we make today.

    Leadership

    Board of Directors and Founders

    The vision and stewardship behind Spicetel's growth.

    Musaliyar Akath Shameena

    Musaliyar Akath Shameena

    Director of GSB Group

    Nishin Saleem

    Nishin Saleem

    Deputy Director of GSB Group

    Abdulla Al Jasmi

    Abdulla Al Jasmi

    Head of Emiratization and Director of Spicetel

    Operational committee

    The team driving our growth

    What we do

    Our operations

    Telecom retail built around people. Every conversation is a new connection.

    SpiceTel Modern Trade and kiosk operations 01 · MODERN TRADE

    Modern Trade & kiosks

    Our primary operation: face-to-face telecom service in malls, hypermarkets and community destinations.

    Services offered

    • Postpaid plans
    • Prepaid plans & bundle offers
    • Home WiFi & eLife TV packages
    • SIM registration
    • Premium numbers
    Explore our presence
    SpiceTel multi-brand retail outlet operations 02 · RETAIL CONNECTIONS

    Multi-brand outlets

    Supporting telecom customers through a wider retail network and approachable, knowledgeable teams.

    Our focus

    • Customer conversations
    • Understanding connectivity needs
    • Telecom retail support
    • Consistent service standards
    Our retail network
    SpiceTel team behind our telecom services 03 · OUR PEOPLE

    People behind the service

    Our teams bring professionalism, integrity and execution excellence to the everyday work of telecom retail.

    How we work

    • Customer-first conversations
    • Teamwork across locations
    • Knowledge sharing
    • Pride in everyday service
    Build your career

    Physical footprint

    Our UAE presence

    Choose an emirate to see every outlet where our retail teams meet customers.

    Modern Trade & retail network

    Select an emirate or a pin to see its outlets

    Culture & community

    Life at Spicetel

    Different perspectives. Shared ambition. A place to connect, contribute and grow.

    01

    CONNECTION

    Different people. One team.

    Different experiences make for a stronger workplace.

    02

    EVERYDAY EXCELLENCE

    Small actions. Lasting impact.

    Care, consistency and ownership in every interaction.

    03

    GROWTH

    Learn together. Move forward.

    Share knowledge, support colleagues and take pride in progress.

    Our achievements

    Awards and Recognitions.

    Celebrating our team's commitment to quality, service and performance.

    • Quality Acquisitions trophy

      2020

      Top Partner for Quality Acquisitions

    • Postpaid Sales trophy

      2020 & 2022

      Top Partner for Postpaid Sales

    • MNP Sales trophy

      2022 & 2023

      Top Partner for MNP Sales

    • Pre to Post Sales trophy

      2023

      Top Partner for Pre to Post Sales

    Swipe to explore our awards →

    Our people

    What our people say

    Your next chapter

    A people person? You’re in good company.

    Explore a career at the heart of UAE telecom retail.

    Explore opportunities

    Career opportunities

    There are no openings listed on this website right now. Please check back soon — or introduce yourself through the contact form below.

    CONNECTED THROUGH PEOPLE

    GSB GROUP

    A shared connection

    We are part of the GSB Group.

    Connected through shared experience, leadership and a people-first culture.

    Discover GSB GROUP

    Our retail network

    Our strategic partners

    You'll find Spicetel counters inside the hypermarkets, malls and community destinations where the UAE already shops.

    • LuLu
    • Ansar Mall
    • Ansar Gallery
    • Mark and Save
    • Souq Extra
    • Shaklan Hypermarket
    • Yas Mart
    • Dream Night
    • City Max
    • Discount Plus
    • Red Star Gifts
    • Golden Day
    • Sava Supermarket
    • Wasl Village
    • Reef Mall
    • Al Maqta Mall
    • Al Shamka Mall
    • Town Mall
    • City Life Al Tallah
    • Central Mall Al Jerf
    • Emirates City Mall
    • Abu Dhabi Mall
    • Murad Mall
    • DIP Shopping Center
    • Binal Jesrain
    • Al Reef Downtown
    • Riqqat Al Madeena

    Let's start a conversation

    Connect with Spicetel

    Company enquiries, retail partnerships or a conversation about working together — our Dubai team is a call, a message or an email away.

    How can we help?

    Tell us a little about your enquiry and we'll prepare an email to our team for you.

    WhatsApp us

    Opens in your own email app — nothing is sent until you press send.